Based on this comparison between money spent on sponsored posts and Stories on Instagram in Q1 2019 and Q1 2020, it is estimated that Instagram’s influencer marketing market size will reach between $5 billion to $6.5 billion in 2020.
But let us hold back a second and look into some details, things you must know about influencer marketing in 2020.
What to know about Influencer
Their top concern is authenticity and compliance and key to present a brand or product.
What you should know about social networks
Instagram is still leading the pack and is absolute leader in influencer marketing.
Are you a marketer? If not so and you are maybe you are an influencer or want to be one then know the following.
What you should know about the marketers
The see influencer marketing as an integral part of their all-over marketing strategy.
For marketers scaling up their investment in 2020 as well as those initiating their influencer activity just now, it’s vital to get an accurate picture of the territory as it stands today.
Below, in the infographics from the influencer marketing platform SocialPubli which shows it in a compact way.
This content was originally published here.